Asian Trader is the leading business magazine for convenience store owners. With a circulation of over 40,000, Asian Trader is the voice of Asian business in the sector and the title has forged an enviable reputation as the authoritative magazine for the independent sector.

Founded in 1985, the magazine was launched to not only support the burgeoning Asian retail sector but to also help manufacturers and suppliers communicate with Asian retailers who had come to dominate the sector. Today, the title retains its unique connection with the Asian community, which accounts for 75 per cent of the independent retail sector. It has a wide and loyal readership and is read widely by independent retailers, wholesalers and suppliers.

From hard-hitting industry news, new product launches to best practice features, market surveys and interviews with award-winning retailers, Asian Trader offers comprehensive coverage of the sector to help retailers better manage their business. The magazine also carries news of legislation, crime and developments in the retail industry. Uniquely among grocery B2B titles, the magazine also prints pages in Gujarati and Urdu.

Many of the UK's leading grocery suppliers such as Mondelez, Nestle, Mars, Coca-Cola and PepsiCo not only advertise in the magazine but consider Asian Trader a source of the latest information about the industry.

Asian Trader also hosts the annual Asian Trader Awards which recognises and celebrates the best and most innovative independent retailers in the country.

Asian Trader is online at www.asiantrader.biz.